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My journalism has appeared in The New York Times, Fortune, Bustle, and Shape. I’ve also written and consulted for brands like Peloton, Calm, and Equinox.
The Heartache of Being Sidelined From Your Favorite Sport
-The New York Times
I mean, how much time do you have?
In 2023, I co-directed C&C100, Create & Cultivate's largest yearly tentpole honoring women in business.
I managed communication between the editorial team and talent, wrote mini-profiles of 50 nominees, and collaborated with the social team to spread our list near and far.
As the Head of Brand Voice at Beekeeper’s Naturals, I reimagined the copy during a VC-funded rebrand. This included our email strategy and voice.
In this example, I partnered with the design team to create a series of city guides that spotlighted pollinator-friendly activities and eats.
This content series was shared across email, SMS, and social platforms (350K audience).